“The Dragon is the mightiest of the signs. Dragons prefer to live by their own rules and if left on their own, are usually successful. They’re driven, unafraid of challenges, and willing to take risks. They’re passionate in all they do and they do things in grand fashion.”(source)

Hell to the yeah. WE ARE 500.

The startups of the 500 Accelerator batch aren’t just our little monsters. They are DRAGONS. In the 4 months they’ve spent in our Secret Lair, they’ve broken rules. Broken code. Seen many sunrises. Pushed themselves past their limits. FAILED. Even after they leave our doors, they will never forget their dragon nature nor will they lose their passion for building great things.

This week, the Accelerator companies will unveil their latest at the 500 Demo Days tomorrow and Thursday. The events are invite-only for investors and selected press, but you can tune in from wherever you are via our livestream:

Wednesday, January 25  1:00pm PST, and
Thursday, January 26  6:00pm PST

Also, one of our dragons Gizmo created an awesome HTML5 mobile app on their platform for Demo Day. Check it out on your mobile browser here .

Follow @500 and our hashtag #500STRONG on the Twittersphere for the latest updates on Demo Day.

(P.S. Happy Lunar New Year)

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An Interview With Ryan Freitas of About.Me

Ryan Freitas is the Co-Founder of About.Me, which was acquired by AOL where he now serves as Director of Product Management. The full interview will be published in the Designer Founders Book. Note: We’re less than a week away from our Kickstarter deadline! Help make our nonprofit book and distribute it for free to students worldwidehere.

Taking Risk
If you’re not putting your balls on the table, what are you doing? Why even bother being an entrepreneur?

We probably re-did the user experience for the signup process six or seven times before we got it to a very minimalistic two-step… You iterate and you cycle and you put it in front of people early and you test it as often as you can and use your metrics to see whether or not you’re on the right path.

Post Launch
After showing an about.me prototype at SXSW we took a long, hard look at the product and we realized we hated the version of it that we had built, where we had iterated it to. And in what was one of the craziest periods of the last year, we scrapped 90 percent of [the interface] and started over. Just completely broke it down and built it back up again. We worked for six weeks and wound up with what we have now.

Communicating with Designers
Some people think of design as a utility or a commodity… We used to call it the “shut up and color” mindset. You can take that perspective in a hiring arrangement but I guarantee you, you are going to get crap work. And the reason your design will suck is not because you have a shitty designer, it will be because you’re not interacting with your designer in a way that gets the best possible work out of them. It’s a collaboration. It’s not dictatorial at all.

Entrepreneurial designers
Five years ago the interaction designers were asking, “where’s our seat at the table?” Because in larger organizations, no one gave a shit. No one was doing what was necessary to ensure that customer experience was king. Today, some people are talking about focusing on the customer experience like it just got invented. What’s been amazing is watching this transformation of people’s perspectives around how you can bring a product to the world.

A lot of people are amazed that you can be a designer and an entrepreneur. I read a post by some dude, who’s also a founder, who says in his experience that most designers don’t have an entrepreneurial mindset. Bullshit. Anybody who starts an agency, anybody who tries to build a product, anybody who sketches at home has an entrepreneurial instinct.

I became an entrepreneur by accident… I thought I was perfectly happy being a consultant. I didn’t realize how much I needed to bring something into the world… until I was given the opportunity. Now that I’ve done it, I’m religious about seeing things though. I want to mature about.me to the point where it represents the idea that I had, like a platonic ideal of the product I had in my head the first day I thought about it. Because I think it’s got that potential, and I won’t be satisfied until I get it to that point.

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