Indonesia Team Expands with Ashraf Sinclair as Latest Venture Partner

We welcome Ashraf Sinclair to the 500 Startups Southeast Asia team (also known as 500 Durians)  to help find and select the next wave of Indonesia investments. I personally relocated to Indonesia for close to a year now, in an effort to significantly deepen our coverage in Indonesia, and this is the first of more new 2017 hires to be announced.

Ashraf is known locally as a celebrity actor. Aside from Ashraf’s career in the entertainment industry, he is also a seasoned business person, having started restaurants, gyms, content and production agencies, and most recently co- produced a sold out 3,500 person solo concert for his wife, Bunga Citra Lestari, Indonesia’s Award Winning Singer Actress.

I’ve know him for the past 4 years. I referred Ashraf his first startup investment, Korean cosmetics company Althea, to invest in as an angel.

After seeing how Ashraf thinks, moves, and adds value to a startup, I knew I wanted to work with him more. I want the startup industry to leverage the world of mass media and trends, something the local entertainment industry understands well. Ashraf can be this bridge.

There is immense alignment with his ambitions to use the network he has gained in the entertainment industry to support and build the next generation of Indonesian “creatives”. The enormous Indonesian market wants more than just entertainment. They want products, services, and solutions that calls for a new generation of entrepreneurs to provide. 500 gives Ashraf a platform to do this faster, at a larger scale.

I expect a lot of the new, game changing startups to come from outside the tech startup echo chamber. The startup industry in Indonesia is booming. But it is still relatively new compared to the entertainment industry in the region. Many entrepreneurs building real businesses across the country may not have heard of venture capital, but they would’ve heard of Ashraf.

Ashraf’s next order of priority is to deploy capital from 500 Durians Fund II into Indonesian startups, alongside myself and 500 Startups Partner Vishal Harnal.

500 Startups is no stranger to investing in Indonesia, having invested in over 30 companies in the country, including Bukalapak, Kudo,, HIJUP, Kredivo, and others.

Much of 500’s Southeast Asian portfolio of 120+ companies have expanded operations into Indonesia. Any regional startup will want to get a foothold of Greater Jakarta’s 25 Million Facebook savvy population, and the cities beyond Jakarta. And they have all set up operations here. And that’s why we want to do what we can to help them win Indonesia.

Ashraf Sinclair

500 Startups Doubles Down on Durians: New $50M Fund II for Southeast Asia

Currently, 1/4 of our Southeast Asia portfolio companies have raised > $2 Billion US dollars for further growth, and none of them have shut down. Our thesis being that some of these companies will grow to be Southeast Asia’s next generation of startup success stories.

The return of the King (of fruits)

Our second fund, 500 Durians II, builds on this momentum.

We target to raise a $50M* fund to invest $50K to $150K in ~200 more seed stage companies. Historically, we’ve primarily invested alongside other seed stage and angel investors that we’ve grown to trust and respect and will continue to do that. The $50M fund will also allow us to follow-on with up to $500K of additional capital in the companies that show exceptional progress. This follows the classic 500 Startups strategy of making many little bets and doubling down on winners that have taken flight across our family of funds, including 500 Durians I.

The original seeds

The funding for Durians II was entirely kickstarted by inside investors from our first fund, Durians I. MAVCAP (a fund of funds investor) has returned to anchor 500 Durians II. Their early and continued conviction was a critical component for us to operate at full speed. While we will continue to fundraise the remainder of Durians II, we’re grateful for all of the interest we’ve received in seeding us.

More important than money

A thriving ecosystem is not just about startups having more money. Spending it well is even more important.

One of the biggest areas of startup spend is in distribution (growth marketing). To help them with that, we brought 500’s signature Distro Dojo growth marketing service to Southeast Asia. We have already  accelerated the growth of 26 carefully selected post-seed companies across 4 cohorts in Malaysia via a partnership with MaGIC. The companies went through 2 months of heads down growth marketing with local and regional specialists working with them on blowing up their growth.


It was June 2014 when 500 Durians I, our first Southeast Asia dedicated fund, made its first investment. Like many others at that time, I had grossly underestimated how rapidly Southeast Asia’s startup scene would mature.

The first cheques that we wrote went to startups like Grab (formerly Grab Taxi), Carousell, and Bukalapak. They did not look like the hundred million and billion dollar companies they are today. Very quickly, we saw more investment-ready startups. We more than doubled our original $10M 500 Durian I fund to $25M to keep up with the increasing opportunities in the local ecosystem.

In the 2 years that continued, we invested in a total of 119 startups. We soon became the most active early-stage investor in Southeast Asia, having participated in over 26% of all seed deals in the region recorded by CB Insights.


Beyond spending money well, there’s something people tend to forget. Southeast Asia’s new generation of founders hail from a variety of backgrounds: existing industry experts, foreigners, and local talent coming home from experiences overseas. Binding the social fabric between them is crucial for a self-generating ecosystem.

In Malaysia, Singapore, and Indonesia, our portfolio founders co-organize and host portfolio meetups. Their friendships and peer support continues in our founders-only chat / mobile messenger groups.

By being in the 500 network we hope founders not only raise money, but know how to spend it well, and have peer support throughout their journey.


Next generation venture capital

Who is going to do all of this work? I sure as hell ain’t the only one. New talent is needed to mobilize venture capital well. I was lucky to have much of Durians I built side by side with folks like Vishal Harnal. Vishal is an equal partner for Durians II with me, and the distinctiveness of his hairstyle has now superseded mine.


While I bring the ‘local founder with 2 exits’ side of the equation, Vishal’s brings his experience representing the government’s and world’s largest corporations as an international disputes lawyer at Drew & Napier. He’s led large teams in high-pressure, high-stakes situations, and his leadership has helped us to rapidly and thoughtfully scale our brand, investments and operations across the region. As an entrepreneur, he has also built a successful communications education company with Singapore’s top schools as customers.

We’ve been growing our team. We shot out a Facebook post with 6 openings that resulted in 1,300 applicants in 2 weeks. Now after making these hires, 500 Durians II will be operated by a larger team of 10+ people, more than double the team size for Durians I. We believe in getting the best of the best from other realms of expertise into venture capital. For example, our head of community engagement is a floating shark.

Picture5The making of a complete ecosystem

While later stage capital like Tiger Global, Sequoia, Softbank, and others have made investments in 500 Durians portfolio companies, a welcome development is the emergence of new local players like B Capital, Venturra, and Banma Capital launching Southeast Asia focused funds. Those funds will provide an additional $1B of follow on capital for promising startups. They exemplify new sources of capital from corporates, family conglomerates, and China coming into the region. Governments have been making large waves as well, with Thailand’s $570M Government backed venture capital fund making the biggest news.

This deluge of capital is catching up to the market potential and opportunities in sight.


Southeast Asia’s GDP is way ahead of its venture capital availability relative to India, China, and the U.S. The top 10 cities in Southeast Asia have almost double the Facebook users of the top 10 cities in the U.S. Startups here can be built more cheaply, and reach more customers faster than many developing nations. Taking a walk in any Southeast Asian city, one will see the spending power of Southeast Asia’s middle class at work. Because most startups here target this segment of consumers, investing in startups here has less to do with national data, and more to do in the story of the booming urban population of its cities.


Singing the song of this region is something we will continue to do more of, through our Geeks on a Plane trips, our Southeast Asia founders pitching in Silicon Valley, investor exposure tours, and media rampage.

Southeast Asia has a ready pipeline of explosive growth companies. We want the world to hear about them.

Follow the 500 Durians team on Facebook, Twitter, and Instagram.

Note: *all amounts listed reflect USD.

500 Startups Announces New Investment Partners in Vietnam

500 Startups is proud to announce Binh Tran and Eddie Thai as venture partners. This comes shortly after increased efforts in Southeast Asia, including the launch of growth-stage acceleration service “Distro Dojo” in Malaysia, the 500 TukTuks fund for Thailand, and the extension of 500 Durians for Southeast Asia.

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Binh Tran brings more than 20 years of experience in tech.  A technologist and a four-time founder, his latest win was Klout, the Kleiner Perkins-backed social marketing startup that was acquired in 2014 at a US$200M valuation.  Binh will reside both in San Francisco and Ho Chi Minh City, allowing him to work with Vietnamese American founders building startups for their homeland as well as supporting teams with global aspirations. Binh began angel investing three years ago and also advises several startups, including Chute, MirusSearch, and Hired.

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Eddie Thai brings experience in tech, media, and telecommunications in the U.S. and Vietnam.  He started his career working on product for Nodal Exchange, a novel combinatorial auction platform for commodity futures.  After several years working on strategy and finance for U.S. Fortune 500 companies, CJ, and other large corporates, last year he shifted back to startups, advising various Vietnamese teams including (acquired) and  Eddie will provide 500 with on-the-ground deal sourcing, selection, and support. He received degrees from Harvard and Yale and was recently recognized in the Forbes Vietnam 30 Under 30 list.

Why Vietnam?  Because it’s big, fast-growing, and underserved by seed stage venture capital firms.  Vietnam has more people than California, New York, and Florida combined, and more than 40 million of them are on the internet.  It is one of the world’s fastest growing economies since 1990 and has been Apple’s fastest growing market in the world.  500 has invested in 3 Vietnamese startups since last year and we plan to invest in up to 20 more in the next 12 months.

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Khailee Ng, Managing Partner of 500 Startups, said “For us, it was never a question of ‘is Vietnam ready as a market?’, but rather ‘are we ready for Vietnam as a market?’, and today, we’re making our first of many moves to be ready!”

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Artwork by Yiying Lu